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Privacy Policy

Our Commitment To Privacy

watchLAB is committed to maintaining the security of the personal information for our respondents and clients. The following privacy policy explains our online information practices and the choices you can make about the way your information is collected and used. watchLAB operates as a data controller with regards to General Data Protection Regulations (GDPR) and to your data. We determine the purpose and means of processing any data provided to us. By accessing watchLAB’s website, you consent to this privacy policy.


Information provided by respondents in the registration form is voluntary and is used for the sole purpose of identifying eligibility for participation in current and future research projects. You may discontinue your enrollment at any time by unsubscribing at or by sending an email to


What We Collect and How We Use It

Data collected by watchLAB is used for the placement of participants in research studies conducted on behalf of our clients. Data is either obtained directly from study participants or from vendors (e.g. clients, customers, business partners) communicating on behalf of study participants. watchLAB requires the establishment of data categories for all data received from vendors.


watchLAB requires participant consent as a legal basis for all data collected via our website(s). All data received may be processed for:

  • Market Research

  • The development of new products, services, or concepts based on your feedback

  • The improvement of existing products, services or concepts based on your feedback

  • General Marketing


The various types of information collected across our sites are listed below


A) Profile Data – watchLAB may use profile data (e.g. name, address, phone number, etc.) or other related data shared with us through the course of compensated market research studies.


B) Demographic Data – watchLAB may use demographic data (e.g. gender, race, income information, etc.) or other related data shared with us through the course of compensated market research studies.


C) Behavioral Data – watchLAB may use behavioral data (e.g. shopping selections, dietary information, entertainment choices, etc.) or other related data shared with us through the course of compensated market research studies.


D) Attitudinal Data – watchLAB may use attitudinal data (e.g. feelings towards particular items, brands, services, etc.) or other related data shared with us through the course of compensated market research studies.

E) Multimedia Data – watchLAB may use multimedia data (videos, photos, audio recording, etc.) or other data shared with us through the course of compensated market research studies.


Providing Personal Data to Others

Although information collected by watchLAB may be shared with our clients, we will never release, sell or distribute full contact information to a third party without your consent or a specific business purpose (i.e. translating, transcription, etc.).

Transfer of Your Data

watchLAB does not transfer your data to sources outside of the United States without a specific business purpose.


If it any time it becomes necessary by law or legal process for watchLAB to disclose your personal information, we may do so upon the determination that such disclosure is legally necessary or appropriate. In addition, in the event of reorganization, merger, or sale, we may transfer any and all personal information to the relevant third party.


From time to time, we may use your personal information to send important notices, or for our internal purposes such as auditing, data analysis and research. We may also use this information to send you announcements on the latest news, products, and updates from watchLAB. If you do not wish to receive these periodic announcements, you may opt out by sending an email to at any time indicating your desire to opt out. You may also contact us by mail at:

watchLAB Privacy Team

2863 West 95th Street

Suite 143, Box 364

Naperville, IL 60564

Through our watchLAB Website (, we collect information for individuals who desire to enroll in the watchLAB participant database. Individuals who wish to participate must provide first/last name, address, phone, email, birth date and gender in order to participate in our nationwide panel.


Our sites are not intended for, or designed to attract, individuals under the age of 18. We do not collect personally identifiable information from any person we actually know is an individual under the age of 18 without explicit parental or guardian consent. Our sites do not accept any electronic payments for any services rendered.


Data Security

To prevent unauthorized access, maintain data accuracy, and ensure the correct use of information, we have put in place physical, electronic, and managerial procedures to help safeguard the information we collect online.



Our websites may use a technology called a “cookie”. A cookie is a piece of information that our web server sends to your computer browser when you access a website. Then when you come back our site will detect whether you have one of our cookies on your computer. Our cookies help provide additional functionality to the site and help us analyze site usage more accurately. For instance, our site may set a cookie on your browser that keeps you from needing to remember and then enter a password more than once during a visit to the site.


Data Retention and Deletion

Your data is typically removed from our system(s) prior to a year after the completion of the study in which it is used. There are some circumstances that could require your data be kept longer than a year but no more than five (5) years depending on the activity in our panel and obligations within research projects or legal entities.


Links to External Websites

Our websites, products and services may contain links or references to third-party websites, products, or services. Information collected by third parties is governed by their privacy practices, and we encourage you to learn about the privacy practices of those third parties.


watchLAB utilizes a self-assessment approach to assure compliance with this privacy policy and periodically verifies that the policy is accurate, comprehensive for the information intended to be covered, prominently displayed, completely implemented and accessible and in conformity with the principles. We encourage interested persons to raise any concerns using the contact information provided and we will investigate and attempt to resolve any complaints and disputes regarding use and disclosure of personal information in accordance with the principles.


Your Rights

You can request access to all your personally identifiable information that we collect and/or request all data belonging to you be removed from our website(s) by emailing Once your identity is verified, watchLAB will make reasonable efforts to provide you reasonable access to any of your personally identifiable information we maintain within 45 days of your request. We provide this access so that you may review, correct, amend, or request deletion of your data. If we are unable to process your request within 45 days, we will tell you when we are able to do so. In the unlikely event that we are unable to process your request, we will explain why we cannot do so.


Reporting Honorarium and Tax Information

If you participate in a survey that pays an incentive, watchLAB may have an obligation to report your incentive payments. By participating in a market research survey, you are permitting us to disclose your earned incentive as appropriate to comply with all laws and other reporting requirements. IRS regulations require us to report incentives issued to individuals that exceed $600 in a tax year via the Form 1099-MISC. You will be sent this form once you have been issued $600 or more in incentives in a tax year and must return it to the IRS with your tax return.


Contact Information

Should you have other questions or concerns about these privacy policies, please email us at You may also contact us by mail at:


watchLAB Privacy Team

2863 West 95th Street

Suite 143, Box 364

Naperville, IL 60564

Should you have any concerns that need to be addressed via our GDPR Data Privacy Officer (DPO) you may email our DPO directly at


Compliance Information

General Data Protection Regulation (GDPR) Statement


watchLAB complies with the General Data Protection Regulation (GDPR) (EU) 2016/679 set forth by the European Union regarding the collection, use, and retention of personal information from European Union member countries. watchLAB has certified that it adheres to GDPR right of access, right to erasure, data portability, notice, consent, security, data integrity, access, and enforcement. To learn more about GDPR, and to view our certification page, please visit


Amendments and Changes to Our Privacy Policy

We reserve the right to change our policy at any time by providing updated information on this page. This policy was last modified on February 18, 2023. We may update this Web site Privacy Policy from time to time. When we do update it, for your convenience, we will make the updated policy available on this page.

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