Qualitative Research

watchLAB regularly sources consumer, B2B, physician and patient respondents in the following metro markets; however, no city is out of reach:

  • San Francisco
  • Chicago
  • Portland
  • New York
  • Los Angeles
  • Seattle
  • Houston
  • Dallas
  • Atlanta
  • Denver
  • Nashville
  • Sacramento

watchLAB provides recruitment, facility rental, hosting services and project management for all qualitative market research methodologies, including:

  • Traditional Focus Groups seating from 2 to 200+
  • Ethnographic, Affinity & In-situation research
  • Usability testing (website, mobile device, tablet)
  • Online Qualitative Platforms or Focus Groups
  • In-Depth Interviews
  • Ongoing Panels/Longitudinal Studies
  • Debate style or super groups
  • Telephone, Web-enabled and/or Webcam Interviews
  • Shop-Along interviews
  • Expert Interviewing
  • In-home usage tests (iHuts) or Product Placements
  • Taste Tests
  • Mock trial / mock jury

Specific Audience Specialties

  • Consumer
  • ITDMs & Developers
  • LOB, BDMs, B2B
  • Small Business Owners & Merchants
  • Financial Services Professionals
  • Physicians
  • Patients

Other research services include: moderation, reporting, data analytics and transcription.